Google +1 (Does your business need it?)

30 March 2011 was the day the online world woke up to a new way of sharing content across the web – the Google +1 button. In a direct head-to-head with Facebook’s Like button, Google announced its +1 button would allow users to indicate their preferences on any website so their friends and contacts may see it. As a web user, you’d see your friends’ recommendations and know the product or service or content on offer was worth your while. First launched only on Google.com’s English-language search results, the +1 button was then rolled out to a select section of domains of Google’s search engines...


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Words from the Wise

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Work Your Way

Is your website accessible?

Your website is your showcase to the world. You are proud of it and have invested time and resources into making it useful and relevant. You want everybody who is anybody to visit it. But did you know that you might be restricting an entire group of users – and potential customers – from getting to you? These are people with disabilities, people for whom the most mundane activities in life can be extremely challenging and who struggle to get basic tasks done. Nevertheless, these same people are also doing exactly what the rest of us are – working, enjoying food, leisure and sport. They have spiritual...


Read the full article in the Winter 2011/2012 issue of Work Your Way


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Words from the Wise

"It's a good feature. I must say that your articles are always very well written. It is nice to be able to simply 'plonk' them in, without having to heavily edit them to make sense. It's perfect as is it."

Mary Cummings

Editor

Work Your Way

Go mobile

So you have a website, you update it regularly with interesting content, you're linked to social media sites and you've even analysed your Google Analytics profile. But then you realise that while you were busy tweaking your website to look good in Internet Explorer on a desktop, a tenth of your traffic actually comes from mobile devices!

So what do you do? You whip out your iPhone or Blackberry, frenzily type in your URL and hit 'Go' - only to see your website looking like a bad bowl of alphabet soup!

If this sounds all too familiar, then you may need to go mobile.

According to MobiThinking, the...


Read the full article in the Fall 2011 issue of Work Your Way


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800 words
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Words from the Wise

"Thank you very much for such a well written and well researched article."

Mary Cummings

Editor

Work Your Way