5 Quick and easy ways to know your market

‘Know your target market!’ is an oft-repeated piece of sage advice offered to novice writers. Makes sense, really. You can’t work for or with someone without knowing what kind of work they do and what they are trying to achieve. But how do you go about it exactly?

Knowing your market means knowing who your customers are, who their customers are (age, gender, usage habits and the values they hold dear), and what needs they are trying to satisfy. It also means knowing if their business is expanding or declining, where they get their funding from, how large a subscriber base they have, what the current...

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670 words
Nonfiction
US publication

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Words from the Wise

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Bill Kenower

Editor-in-Chief

Author Magazine