3 Quick and easy ways to know your market

Imagine trying to sell apples to a stranger off the street. You don’t know who he is, whether he likes apples, or if he even wants apples. You don’t know how many he’ll take, what kind he prefers, how much money he has in his pocket to spend on your apples, and if he needs a little left over to buy his dinner too. You don’t know whether he wants the apples now or later, if he has any allergy to apples, what he plans to do with them in turn (sell, eat or throw away), if he has a friend who is equally hungry for apples, or whether apples are in season in his part of the world. Heck, you don’t even know if he knows what...

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Words from the Wise

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Writing World

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Freelance Writing

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Author Magazine

Four ways to find new markets

You've signed up for all possible newsletters that promise to introduce you to the magazine of your dreams - one that pays well, publishes fast and edits nary a word. What's more, you've actually tried all the magazines touted by these newsletters, by submitting your best stories. Yet, there's a bunch of manuscripts still gathering dust in your desk drawer (or its equivalent electronic cousin) that nobody has yet laid eyes on. Those stories need a home, too.

Or perhaps you've exhausted your permissible quota of stories that can be submitted to these dream magazines. (Two in a year. Yeah, right...

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5 Quick and easy ways to know your market

‘Know your target market!’ is an oft-repeated piece of sage advice offered to novice writers. Makes sense, really. You can’t work for or with someone without knowing what kind of work they do and what they are trying to achieve. But how do you go about it exactly?

Knowing your market means knowing who your customers are, who their customers are (age, gender, usage habits and the values they hold dear), and what needs they are trying to satisfy. It also means knowing if their business is expanding or declining, where they get their funding from, how large a subscriber base they have, what the current...

Read the full article in the December 2013 issue of Author

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