25 March 2016

3 More ways to know your market

Imagine trying to sell apples to a stranger off the street. You don’t know who he is, whether he likes apples, or if he even wants apples. You don’t know how many he’ll take, what kind he prefers, how much money he has in his pocket to spend on your apples, and if he needs a little left over to buy his dinner too. You don’t know whether he wants the apples now or later, if he has any allergy to apples, what he plans to do with them in turn (sell, eat or throw away), if he has a friend who is equally hungry for apples, or whether apples are in season in his part of the world. Heck, you don’t even know if he knows what...

Read the full article in the March 2016 post of Walrus Publishing


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Words from the Wise

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